Henry Ford initially founded Cadillac. The company kept going, as well as in 1912, arrived with the Touring Edition. This is basically the model that established Cadillac as a maker of luxury cars by introducing the electric starter. Before, people started their cars by cranking the engine by hand. It was a dangerous method as it was common for individuals to get broken thumbs and injured wrists. The Cadillac Touring Edition also attracted women drivers since one did not have to be strong to get started on a car. Cadillac took good thing about it with women within their advertisements.
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